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Techno-anthropology derives from transformative, functional, socio-cultural thought. Its practitioners advocate for understanding and creation of an inclusive techno-cultural society. The field’s humanistic perspectives and approaches resonate in spaces dedicated to creativity and innovation—laboratories, universities, consultancies, etcetera—spaces where new technologies and their challenges, the needs of digital society, and techno-culture with its corresponding requirements and values of a society of knowledge come together.
Techno-anthropology emerged at the beginning of the 1990’s, and approaches the study of technology as its own cultural system. It draws on analyses of social contexts and cultural knowledge, through which technology is developed and new feedback cycles of social adaptation and innovative frameworks of knowledge emerge. Techno-anthropology finds its roots in the encounter between anthropology, the ethos of open innovation, and user-focused design; it draws on both research methods and human experience to develop new technologies and analyze their impact on contemporary and future societies.
This volume continues the analyses presented in Case Studies: Technoanthropology (2015); its essays invite the reader to reflect on the world, the nature of this emerging field, and its focus, development, and evolution from diverse disciplinary perspectives and fields of action.
Table of Contents
Introduction: Techno-Anthropology as a Project
Maximino Matus Ruiz, Jordi Colobrans Delgado & Artur Serra Hurtado
TECHNO-ANTHROPOLOGY’S PAST AND FUTURE
Cultural Designers and Ethnographers in the Age of High-Tech
Artur Serra Hurtado
Epistemological Fundamentals and the Future Practice of Techno-Anthropology: Flat Ontologies, Hybrid Connections and the Human-Computer Synthesis
Maximino Matus Ruiz
Techno-Anthropology as a Profession: Anthropologists in the World of Innovation
Jordi Colobrans Delgado
TECHNO-ANTHROPOLOGY AS A METHOD
Behavioral Heuristics and Design as a Challenge
Nora A. Morales Zaragoza
Digital Ethnography and its Methodological Concerns
Maya Georgieva Ninova
Using the Auto-Ethnographic Method in Techno-Anthropological Projects
TECHNO-ANTHROPOLOGY IN ACTION
Prototyping and Techno-Anthropology: What Is It?
J.Iñaki Martín Bermejo
Building a Research Center Around Digital Skillsets: Techno-Anthropology for the Introduction of ICT
Rodrigo Ramírez Autrán
THEORETICAL APPROACHES REGARDING TECHNO-ANTHROPOLOGY
Cyborgology: Image, Body, and Digital Mediations
Rafael Alarcón Medina
The Nanolithic and the Smart High-Tech Paradigm
Techno-Anthropology as Cultural High-Tech
ABOUT THE AUTHORS